EID and Sorting

Individual animal management is the underlying principle of Cow Sense products and services. Advances in science and technology provide enhanced tools to make individual animal management easier to adopt. Cow Sense products are focused on adapting these technologies at the farm and ranch, the "non-confined" area of beef production.

EID

In the late 1970's and early 80's automated identification technology revolutionized the way goods and merchandise were identified, priced, inventoried and transported.  The beef industry, too, has automated and computerized while implementing individual animal management systems. Farmers and ranchers recognize the potential of reliable, cost-effective means of automating animal identification and positively tracking performance and genetics.  Source and process verification, too, are now important elements of beef production.

A key tool in this new approach to beef production is electronic identification (EID).  With EID, animals are permanently identified within a few hours of birth and retain this identification through harvest.  EID provides a means to automate data acquisition and positively connect data elements collected at different points in the production chain.  Midwest MicroSystems has forged relationships with manufacturers of EID products and offers integrator pricing to Cow Sense customers. If you are currently using, or considering using electronic identification for your cattle, please contact us.

Cow COMM's Auto Sort Function

An exciting application of individual animal management on the ranch is the Auto Sort function in Cow COMM™. Cow COMM uses data collected chute-side to sort cattle into management groups as you work, using pre-defined. This allows  you to make better management decisions based upon objective measures - uniformly applied. Cow COMM provides you the flexibility of two types of sorts.

Custom Sort. This feature lets you set up sorting criteria using stored or chute-side data.  Cow COMM will then call the animal's appropriate management group.  The typical use of the custom sort is in culling cows or bulls and selecting replacements.

Micro Beef Technologies' ECM® Sort.

Midwest MicroSystems has licensed the patented technology utilized by MBT in the feedlot sector for application in the cow-calf, stocker or backgrounder phases. This patented ACCU-TRAC® ECM® sorting method sorts feeder cattle into uniform groups that have similar projected finish dates. Prefeedlot sorting to these criteria has demonstrated an additional return of at least 10 dollars per head over non-sorted (by Cow COMM) contemporaries.  

That's true value added!!
Included with Cow COMM are 200 auto sort licenses. Additional sort licenses are available. Contact Midwest MicroSystems for pricing.

ACCU-TRAC® Electronic Cattle Management

ECM® is a proprietary state-of-the-art individual animal, value-based management system facilitating industry-wide supply chain integration that creates value at every stage of beef production and increases the profits of beef producers, feeders, packers, and retailers while improving the consumer's eating experience. ECM encompasses a number of elements for a comprehensive approach toward individual animal management and integrated beef supply chain management, of which the Cow COMM ECM sort is but one.